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At Woolverton we embrace cutting-edge technology and processes, always with our clients in mind. We invite you to review some case studies, and see how our clients are utilizing our services with outstanding results. If you would like to discover which Woolverton service might best help you achieve your goals,  please contact us here.

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    Hagie Manufacturing

    Woolverton delivers high quality results for Hagie Manufacturing.

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    3 Reasons to Care About Customer Loyalty

    Focusing on acquisition to the exclusion of customer retention may not be the best strategy.

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    Personalized Marketing: It’s Mainstream

    From personalized coupons at the checkout counter to “just for you” recommendations at Amazon.com, personalized marketing is everywhere.

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    3 Ways to Make More of Your Data

    One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have enough of data to create personalized, highly relevant campaigns. Find out how to do more with the data you already have.  

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    7 Ways to Maximize Impact on a Small Budget

    A high-impact marketing campaign comes from creativity and strategy, not from having limitless resources. Let’s look at seven ways to optimize your marketing budget for maximum impact, even on minimum dollars.

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    Are You Designing for Visual Impairment?

    When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Not everyone in your target audience has the same level of vision, so if your audience has trouble just reading the words, the larger marketing message will get lost. 

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    Is Your Direct Mail Trustworthy?

    People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can establish trust with your customers. 

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    Tips and Tricks for Selecting Colors

    Color sells. It increases brand recognition, improves comprehension, and can motivate purchase decisions between products. Color also identifies. The United Parcel Service, IBM, and Home Depot are all synonymous with specific colors.

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    5 Ways to Trim the Print Budget without Compromising Results

    Want to get better results with a smaller investment? Try these simple tricks. 

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    5 Updates to Freshen Up Direct Mail

    Are you looking for ways to spice up your direct mail campaigns? Even if your response rates remain high, are you looking to freshen things up? Here are a few ways you can update your direct mailings and give them new appeal. 

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    5 Tips to Selecting Images that Win Customers

    Do you have the right images to reinforce your message and engage your target audience? Let’s look at a few ideas to help you select photos and illustrations that help to achieve your campaign objectives.

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    5 Steps to Great Print Planning

    Most successful printing projects don’t happen by accident. They start with a good plan. Here are 5 steps to ensuring that everything goes smoothly and on budget.

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    Tips for Ordering Promotional Products

    Promotional products, whether common items such as pens and refrigerator magnets or more unusual items such as branded toys or back scratchers, can be powerful components of a multichannel marketing campaign.

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    Effective Marketing Copy Made Easy

    Whether you are writing copy for direct mail, email, in-store or exterior signage, or any other type of marketing material, a few simple tricks will increase your ability to grab your audience’s attention and communicate your message more effectively. 

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    Questions to Ask Before Any Logo Redesign

    A logo is the most visible graphical representation of a company.  It provides an anchor for the visual elements in all of your other marketing materials, and when associated with an excellent product or service, it can carry goodwill and brand awareness.  Conversely, if your logo has low brand recognition or a dated look, it’s time to consider a redesign.

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    Effective Communication Breeds Customer Loyalty

    If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. You care about your clients, but what matters to them is how you show it. Demonstrating their value to you requires more than quality service and good prices. It requires ongoing attentiveness and creativity in the quality of your communication.

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    Why You Should Be Doing Event Marketing

    Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to play in raising awareness about your company, but events have the ability to put everything together in a way that no channel, by itself, can do. 

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    Guide to Being Authentic

    Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people want to buy from you. But like everything else, being authentic still takes planning. Here are five tips for keeping it real. 

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    3 Tips for Optimizing Your Multichannel Marketing

    Want to energize your print campaign? Combine print with other media to amplify its effect.

    No matter which channels you choose, here are some basic guidelines to keep in mind:

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    Did You Know Personalized Printing Is Green Printing?

    It pays to be green. Not only should you consider green alternatives because it’s the right thing to do, but also because it’s good business. Consumers want to do business with companies that are good stewards of the environment.

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    Best Practices in Personalized Marketing

    Investing in your marketing database and developing an intimate understanding of your customers takes time, dedicated resources, and manpower, but it is one of the most important investments you can make. 

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    When Is Personal Too Personal?

    One of the benefits of 1:1 marketing is the ability to increase the relevance of each communication by making the message more personal. By using the information you already know about the recipient, you can communicate on a more intimate, 1:1 level. But this approach can also be misused.